That’s a great question Kim. First, very simply I want to explain – What is Brand/Branding?

A brand is an idea about your product or service that lives in the heart & mind of your customer. All of you entrepreneurs I know have the start of a strong brand..but what do you do to differentiate/ make it truly yours? What you want to be is a charismatic brand… that’s one that people believe have NO substitute.

What’s Branding? Branding is the art and science of bringing a brand into the world and helping it thrive..it’s the sum total of your offering, your visual identity, your communication & packaging and your customer relationships. eg: Brands that gets branding right? Virgin. Apple. Oprah. Madonna and I’m going to add Savor the Success to this list

So Top 3 things to remember while branding your company?
1. Have an AWESOME product that delivers high value.
2. Build on your CORE VALUES
3. Create an engaging branded EXPERIENCE for your customer