Thank to @CaseyAyers for a good interview! You can read the entire interview at http://twitinterviews.com/tag/casey-ayers/
Latest Updates: Casey Ayers RSS
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Kim Beasley
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Casey Ayers
@kimbeasley @caseyayers I’m completely remiss in forgetting to include our Twitter addresses! You can get in touch with me at http://twitter.com/caseyayers and with my business partner at http://twitter.com/seanoneill . Also, be sure to follow the Megaton feed for our latest updates at http://twitter.com/megatonapps !
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Casey Ayers
@kimbeasley @caseyayers It’s been my pleasure! If you are an independent developer and you believe you’ve developed a great app that can’t seem to find its customer base, we’d love to help you find greater success. If you’re a corporate client looking to understand this exciting space better and want to ensure that your market entrance is handled with the highest level of care and professionalism, we want to hear from you as well! You can find out more about MegatonApps LLC at http://megatonapps.com . Readers can also e-mail me at casey@megatonapps.com
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Kim Beasley
@CaseyAyers Thank you for sharing your knowledge today about iPhone development. Please share how people can get in touch with you.
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Casey Ayers
@kimbeasley @caseyayers While the iPhone is the most vibrant mobile platform available today, a number of overriding principles can be followed regardless of the mobile platform. First, the mobile arena requires simple design and easy interactivity. This doesn’t mean that detailed information can’t be presented on a mobile platform; rather, as important as presentation is on a traditional webpage, it is doubly so on a mobile device. Secondly, being efficient with bandwidth is critical. While the iPhone has unlimited data usage, many users remain capped or even pay by the byte. Finally, enter the mobile arena with a goal. Whether it’s to offer an unbeatable service for mobile users, drive customers to a desktop product or service or to simply raise awareness of a real-world product, businesses must ensure they know why they’re interested in the mobile space if they want to find true success.
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Kim Beasley
@CaseyAyers Last question, how can a business owner tap into the mobile environment, too?
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Casey Ayers
@kimbeasley @caseyayers Business owners can monetize applications on the front end by charging for them in Apple’s App Store. However, significant pricing pressure in the marketplace has driven the typical app price down to just a dollar or two. There are two solutions for this: First, if companies have a service that they believe will be popular across a wide range of customers, charging the low, market price can be a primary source of revenue. Companies will find more success, however, in using the iPhone platform in ways that drive alternative revenue streams. Creating iPhone versions of web services and desktop applications, for example, can serve as a great way to drive users to those products, where larger monetization is easier to accomplish. Advertising is another alternative, as is simply bucking the pricing trend and asking a premium price for the app, if it matches well with a specific type of customer. The new SlingPlayer, for example, is priced at $29.99, well above the 99ยข often seen, but the app provides enough value to current SlingBox users to justify the price. The customer demograph, while skewing toward urban environments and higher household incomes, is fairly widespread, thanks greatly to the fact that iPod Touch also runs on the iPhone OS. Suffice to say that almost any businesses can find a healthy base of potential customers on iPhone.
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Kim Beasley
@CaseyAyers Can a business owner monetize an iPhone application? What kind of customers can a business owner expect to reach?
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Casey Ayers
@kimbeasley @caseyayers For businesses, the most important feature of social networking is the chance to connect with their customers in a more direct fashion than they have been offered in the past. We are currently working on a proposal for a professional sports team, for example. The app offers the ability to search through the player roster, view video highlights, read recent team news and more. Fans will also have the opportunity to ask questions of a team representative that will be posted as part of a daily column and to get in touch with a ticket sales representative, so they can be sure to reserve their spot at the big game. Although this example doesn’t directly utilize Twitter or Facebook, it’s a form of interactivity that users and businesses alike can value. There are many other circumstances where traditional social media can be directly injected, and this is made relatively easy by the well-constructed APIs made available by Twitter, Facebook and others.
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@CaseyAyers What are some ways that a bu...
Kim Beasley
@CaseyAyers What are some ways that business owners can tie in social media with a iPhone application to expand their business?