This ends the interview with @AyeshaMathews
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Kim Beasley
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Ayesha Mathews~Wadhwa
Kim – thank you for having me and allowing PixInk to share some insights with your community here on Twitinterviews
I can be reached at: ayesha@pixink.info. Look forward to hearing from you!
To your continued success.
Ayesha -
Kim Beasley
@AyeshaMathews Thank you for allowing me to interview you. Please share how you can be contacted.
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Ayesha Mathews~Wadhwa
PixInk is passionate about nurturing brands and creating rich, insightful and emotionally resonant visual communication.
Our strategy and creative work has led to successful interactive and marketing implementations for clients ranging from Fortune 500s to start ups, including Apple, Oracle, Cat Footwear, Harley Davidson, Skin by Alison Raffaele, MTV Style (India) and Picaboo to name a few.
I’m especially committed to the next evolution in the branding spectrum – Rich Branding i.e the ability to get under the skin of a brand and extract all of the most evocative, engaging elements — and present those in a visually compelling manner, while speaking in an authentic brand voice consistently. I truly believe a great brand is like a great person – evolving elegantly through time and culture.
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Kim Beasley
@AyeshaMathews One final question. Please share how you work through your company, PixInk, to help companyies brand their services and products?
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Ayesha Mathews~Wadhwa
That’s a great topic .. one of the reasons the social media landscape is so powerful is because it is the first time in history that brands are now shaped by the customer versus the “marketing department”..I love this because it forces brands to stay authentic and provide value. And ultimately, a Brand is not what you (the marketing department) says it is…its what they (the customers) believe it is, and what better way than social media to gauge the pulse of a brand? directly interacting with customers..getting reviews, feedback and testimonials from people you know and trust is an incredibly powerful ingredient in the brand spectrum..this landscape forces brands to be true to what they should really focus on – giving the customer/client great value.
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Kim Beasley
@AyeshaMathews How does Branding play a part in the social media landscape?
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Ayesha Mathews~Wadhwa
I love and follow brands that speak to the customer at every touch point – Engage them – right from the time you hand over your biz card or welcome someone at your website or on a shelf at retail: Virgin & Apple are great examples of this. In fact, I’ve never paid attn to the InFlight Safety Procedure Video till Virgin America came out with its version! And I want to make it clear that great branding campaigns don’t necessarliy have to come from Fortune 500 companies with Fortune 500 budgets. In today’s economy Small Biz and Start-Ups are poised to capitalize on the opportunity to grab market share – CD Baby and Savor the Success are both young companies in the midst of developing compelling brand language and value!
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Kim Beasley
@AyeshaMathews You are sharing great branding information. Please share specific examples of effective brands/brand strategies?
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Ayesha Mathews~Wadhwa
It important to cultivate and nurture your brand as it grows and that’s why I say branding your business is like raising your kids.. you cannot start paying attention to them suddenly when they turn 20! Why is this important? Because in today’s hyper saturated marketplace, only those businesses who clearly identity their product offering and value and communicate this to the consumer in a consistent engaging way (brand language) will thrive – again the point is to be a charismatic brand – one that people believe has NO substitute.
