@MarketingForYou There are a multitude of ways a business owner can market a business, but advertising is a very important component of any successful marketing plan. The best place to advertise is wherever your potential customers are likely to be. You want to get your message in front of them no matter where they are. If they are an affluent demographic that listens to talk radio, then place ads there. If they are a young, hip demographic that spends a lot of time online, you may want to buy banner ads on the music websites they visit. The biggest mistake I see people make when purchasing ads is blasting their message out to a huge, untargeted audience. That is a surefire way to burn through the marketing budget without getting good results. Targeting your advertising as finely as possible is the key to a successful advertising strategy.