@MarketingForYou Make sure that navigation on the website is intuitive. If people have to spend too much time looking for products or information, they’ll be less likely to come back. The novelty of technical bells and whistles wears off quickly, and if they slow down a user’s experience because the files are big and slow to load, customers soon grow tired of them. Generally a nice, clean, streamlined site is the best way to go.

The other important feature is regularly adding fresh content that is valuable to visitors. This will give them a reason to visit on a regular basis, especially if you have an opt-in email system that lets them know when you have added new products or content.