@MarketingForYou Ideally, as soon as possible, but many entrepreneurs don’t have the money to initially cover such expenses. It’s important to present the most professional image possible at any given time, so if a new business owner can’t afford to hire a graphic designer right away, perhaps he or she can exchange services with a designer. Both parties get what they need and both get closer to achieving success.

Fortunately, the tools that can give a small business a big presence are becoming more affordable all the time. There is also lots of free marketing information online. On my website I offer free weekly email newsletters containing marketing tips. I’ve also scheduled some interviews that will cover marketing strategies from professional artists and entrepreneurs in various fields. I’m interviewing professionals who have used marketing techniques very effectively over the years to maintain a loyal customer base and a solid revenue stream.

As soon as it is reasonably affordable to start hiring professionals in fields such as graphic design, marketing, and PR…do it. This can be the step that finally takes a new business to the next level. While it is a cost, it is also an investment. These people are experts in their given fields and can dramatically contribute to driving sales.