@kimbeasley @caseyayers While the iPhone is the most vibrant mobile platform available today, a number of overriding principles can be followed regardless of the mobile platform. First, the mobile arena requires simple design and easy interactivity. This doesn’t mean that detailed information can’t be presented on a mobile platform; rather, as important as presentation is on a traditional webpage, it is doubly so on a mobile device. Secondly, being efficient with bandwidth is critical. While the iPhone has unlimited data usage, many users remain capped or even pay by the byte. Finally, enter the mobile arena with a goal. Whether it’s to offer an unbeatable service for mobile users, drive customers to a desktop product or service or to simply raise awareness of a real-world product, businesses must ensure they know why they’re interested in the mobile space if they want to find true success.