@kimbeasley @caseyayers Business owners can monetize applications on the front end by charging for them in Apple’s App Store. However, significant pricing pressure in the marketplace has driven the typical app price down to just a dollar or two. There are two solutions for this: First, if companies have a service that they believe will be popular across a wide range of customers, charging the low, market price can be a primary source of revenue. Companies will find more success, however, in using the iPhone platform in ways that drive alternative revenue streams. Creating iPhone versions of web services and desktop applications, for example, can serve as a great way to drive users to those products, where larger monetization is easier to accomplish. Advertising is another alternative, as is simply bucking the pricing trend and asking a premium price for the app, if it matches well with a specific type of customer. The new SlingPlayer, for example, is priced at $29.99, well above the 99¢ often seen, but the app provides enough value to current SlingBox users to justify the price. The customer demograph, while skewing toward urban environments and higher household incomes, is fairly widespread, thanks greatly to the fact that iPod Touch also runs on the iPhone OS. Suffice to say that almost any businesses can find a healthy base of potential customers on iPhone.