Great question! Marketing is really the “umbrella” for a number of activies, including advertising, that will drive business results. Advertising is “technically” part of the “promotion” piece of marketing which also includes product, price and place (or access). A common mistake that businesses large and small make is to look to advertising, alone, to address their marketing challenges when there are really many other elements that go into product/service success. In fact, advertising prematurely can actually create more problems for your product/service if, for instance, your product’s attributes don’t meet customer needs or you don’t have sufficient supply/access to meet demand.