Kim – thank you for having me and allowing PixInk to share some insights with your community here on Twitinterviews 
I can be reached at: ayesha@pixink.info. Look forward to hearing from you!
To your continued success.
Ayesha
Updates from pixink RSS
-
Ayesha Mathews~Wadhwa
-
Ayesha Mathews~Wadhwa
PixInk is passionate about nurturing brands and creating rich, insightful and emotionally resonant visual communication.
Our strategy and creative work has led to successful interactive and marketing implementations for clients ranging from Fortune 500s to start ups, including Apple, Oracle, Cat Footwear, Harley Davidson, Skin by Alison Raffaele, MTV Style (India) and Picaboo to name a few.
I’m especially committed to the next evolution in the branding spectrum – Rich Branding i.e the ability to get under the skin of a brand and extract all of the most evocative, engaging elements — and present those in a visually compelling manner, while speaking in an authentic brand voice consistently. I truly believe a great brand is like a great person – evolving elegantly through time and culture.
-
Ayesha Mathews~Wadhwa
That’s a great topic .. one of the reasons the social media landscape is so powerful is because it is the first time in history that brands are now shaped by the customer versus the “marketing department”..I love this because it forces brands to stay authentic and provide value. And ultimately, a Brand is not what you (the marketing department) says it is…its what they (the customers) believe it is, and what better way than social media to gauge the pulse of a brand? directly interacting with customers..getting reviews, feedback and testimonials from people you know and trust is an incredibly powerful ingredient in the brand spectrum..this landscape forces brands to be true to what they should really focus on – giving the customer/client great value.
-
Ayesha Mathews~Wadhwa
I love and follow brands that speak to the customer at every touch point – Engage them – right from the time you hand over your biz card or welcome someone at your website or on a shelf at retail: Virgin & Apple are great examples of this. In fact, I’ve never paid attn to the InFlight Safety Procedure Video till Virgin America came out with its version! And I want to make it clear that great branding campaigns don’t necessarliy have to come from Fortune 500 companies with Fortune 500 budgets. In today’s economy Small Biz and Start-Ups are poised to capitalize on the opportunity to grab market share – CD Baby and Savor the Success are both young companies in the midst of developing compelling brand language and value!
-
Ayesha Mathews~Wadhwa
It important to cultivate and nurture your brand as it grows and that’s why I say branding your business is like raising your kids.. you cannot start paying attention to them suddenly when they turn 20! Why is this important? Because in today’s hyper saturated marketplace, only those businesses who clearly identity their product offering and value and communicate this to the consumer in a consistent engaging way (brand language) will thrive – again the point is to be a charismatic brand – one that people believe has NO substitute.
-
Ayesha Mathews~Wadhwa
That’s a great question Kim. First, very simply I want to explain – What is Brand/Branding?
A brand is an idea about your product or service that lives in the heart & mind of your customer. All of you entrepreneurs I know have the start of a strong brand..but what do you do to differentiate/ make it truly yours? What you want to be is a charismatic brand… that’s one that people believe have NO substitute.
What’s Branding? Branding is the art and science of bringing a brand into the world and helping it thrive..it’s the sum total of your offering, your visual identity, your communication & packaging and your customer relationships. eg: Brands that gets branding right? Virgin. Apple. Oprah. Madonna and I’m going to add Savor the Success to this list
So Top 3 things to remember while branding your company?
1. Have an AWESOME product that delivers high value.
2. Build on your CORE VALUES
3. Create an engaging branded EXPERIENCE for your customer -
Ayesha Mathews~Wadhwa
Hi Kim! Thanks so much for having me here – this is such a great format
I’m Ayesha Mathews~Wadhwa, Principal & Creative Director at PixInk – A boutique design practice with expertise is Branding and Design – something I’ve loved doing for the last 10 years